Join us as a Participating Brand

Welcome to The Bub Fair, Singapore’s finest baby fair. A family concept pop-up shopping affair that supports the holistic and lifestyle needs of the modern family looking for products and services built on quality, design and sustainability. With the ultimate go-to edit over the school holidays, you can explore the best curation of product offerings by homegrown boutiques for bump, baby and beyond. Every edition, thousands of new and returning visitors come to discover local brands, be inspired by original collections and form meaningful connections with the founders. 

Brand Criteria & Characteristics

Whether it is baby care, nursery décor, children's fashion or toys, we pride ourselves on working with the most authentic and creative designers every season. We love brands that tell a story and are committed to conscious and ethical production, making goods with care and very often in small limited quantities that are kind to human beings and the environment. If you have the right products and services that are sought after, valued by and satisfy our family community, we welcome you to join us as a vendor. Together, we can make your creation and curation more accessible to our family community in Singapore.
Indicate your interest via the link below or share this page with other business owners or online retailers whom you’d love to meet. Follow the @thebublist Instagram for more details and updates.

Application Selection Process

Thank you for your interest to participate as a vendor at THE BUB FAIR. Please click the link above and fill up your details to be considered for partnership. Due to limited capacity, the organising team will review all applications manually. If your brand values are closely aligned with the fair's ethos, you will be contacted directly. Pricing will only be made available to you upon successful application. If you are not contacted, we hope you will be open to explore future opportunities. As we receive an overwhelming number of applications and slots can fill up quickly, we advise you to apply early. Thank you for giving us the chance to consider you as a vendor at The Bub Fair. Kindly note that by indicating your interest here, it does not guarantee a placement at THE BUB FAIR.



May they dance in the pastures, grow after the rain, bloom where ever they are planted and keep their face towards the sun rays. As the birds gather their seeds and the lilies of the wild field grow, may our little ones blossom abundantly in a garden of love we grow.

Discover THE BUB FAIR #BloomLikeAWildflower campaign video through the eyes of Leia, Lauren and Luke. Featuring collections from Bochechas, House Of Holly, Tiny Dots Wonder and Mamayay - they are part of a fine line up of many inspiring local brands that showcased at #THEBUBFAIR.